{"id":7411,"date":"2025-08-18T10:00:00","date_gmt":"2025-08-18T08:00:00","guid":{"rendered":"https:\/\/maso.hu\/?p=7411"},"modified":"2025-08-18T10:00:00","modified_gmt":"2025-08-18T08:00:00","slug":"meta-politikai-hirdetesek-tiltas-az-eu-ban-2025-tol","status":"publish","type":"post","link":"https:\/\/maso.hu\/en\/meta-politikai-hirdetesek-tiltas-az-eu-ban-2025-tol\/","title":{"rendered":"Meta politikai hirdet\u00e9sek: tilt\u00e1s az EU-ban 2025-t\u0151l"},"content":{"rendered":"<div class=\"vgblk-rw-wrapper limit-wrapper\">\n<h2 class=\"wp-block-heading\">Meta le\u00e1ll\u00edtja a politikai hirdet\u00e9seket az EU-ban<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">2025 okt\u00f3ber\u00e9t\u0151l a Meta \u2013 hasonl\u00f3an p\u00e9ld\u00e1ul a Google\u2011hoz \u2013 nem enged\u00e9lyezi EU\u2011ter\u00fcleten politikai, v\u00e1laszt\u00e1si \u00e9s t\u00e1rsadalmi k\u00e9rd\u00e9sekre ir\u00e1nyul\u00f3 hirdet\u00e9sek futtat\u00e1s\u00e1t platformjain, k\u00f6zt\u00fck a Facebookon, Instagramon \u00e9s Threads\u2011en. Ez a l\u00e9p\u00e9s az EU \u00faj <strong>TTPA\u2011rendelet\u00e9nek<\/strong> (Transparency and Targeting of Political Advertising, vagyis politikai hirdet\u00e9sek \u00e1tl\u00e1that\u00f3s\u00e1g\u00e1r\u00f3l \u00e9s c\u00e9lz\u00e1s\u00e1r\u00f3l sz\u00f3l\u00f3 uni\u00f3s szab\u00e1lyoz\u00e1s) kivitelezhetetlen k\u00f6vetelm\u00e9nyeivel \u00e9s jogi bizonytalans\u00e1gaival \u00f6sszef\u00fcgg\u00e9sben t\u00f6rt\u00e9nt<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">A TTPA-rendelet kulcspontjai<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">A Regulation (EU) 2024\/900 c\u00e9lja az EU\u2011polg\u00e1rok v\u00e1laszt\u00e1sainak \u00e1tl\u00e1that\u00f3bb\u00e1 t\u00e9tele \u2013 megk\u00f6nny\u00edtve az azonos\u00edt\u00e1st, hogy ki \u00e1ll egy hirdet\u00e9s m\u00f6g\u00f6tt, mi a c\u00e9lja, \u00e9s vajon c\u00e9lzott-e. A legfontosabb el\u0151\u00edr\u00e1sok k\u00f6z\u00e9 tartozik:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>K\u00f6telez\u0151 c\u00edmk\u00e9z\u00e9s<\/strong>: Minden politikai hirdet\u00e9snek tartalmaznia kell a szponzor, a c\u00e9lzott v\u00e1laszt\u00e1s vagy referendum, a k\u00f6lts\u00e9g \u00e9s a c\u00e9lz\u00e1s m\u00f3dja szerinti \u00e1tl\u00e1that\u00f3s\u00e1gi feliratot \u00e9s r\u00e9szleteket.<\/li>\n\n\n\n<li><strong>Szigor\u00fa c\u00e9lz\u00e1si megk\u00f6t\u00e9sek<\/strong>: Tilos k\u00fcl\u00f6nleges \u00e9rz\u00e9keny adatok (pl. politikai v\u00e9lem\u00e9ny, etnikai hovatartoz\u00e1s) alapj\u00e1n c\u00e9lz\u00e1s; a c\u00e9lzott adatgy\u0171jt\u00e9shez k\u00fcl\u00f6n, explicit hozz\u00e1j\u00e1rul\u00e1s sz\u00fcks\u00e9ges; kiskor\u00faak c\u00e9lz\u00e1sa tilos.<\/li>\n\n\n\n<li><strong>Archive\u2011k\u00f6vetelm\u00e9nyek<\/strong>: Minden hirdet\u00e9st egy k\u00f6zponti EU\u2011t\u00e1rhelyen kell t\u00e1rolni, amelyet kutat\u00f3k \u00e9s civil szervezetek is el\u00e9rhetnek.<\/li>\n\n\n\n<li><strong>K\u00fclf\u00f6ldi befoly\u00e1s korl\u00e1toz\u00e1sa<\/strong>: H\u00e1rom h\u00f3nappal a v\u00e1laszt\u00e1sok el\u0151tt csak EU\u2011beli, k\u00fclf\u00f6ldi ir\u00e1ny\u00edt\u00e1st\u00f3l mentes szerepl\u0151 hirdethet.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Az el\u0151\u00edr\u00e1sok z\u00f6me 2025. okt\u00f3ber 10\u2011\u00e9n v\u00e1lik k\u00f6telez\u0151v\u00e9 <a href=\"https:\/\/eur-lex.europa.eu\/EN\/legal-content\/summary\/transparency-and-targeting-of-political-advertising.html?utm_source=chatgpt.com\" target=\"_blank\" rel=\"noreferrer noopener\">Eur-Lex<\/a><a href=\"https:\/\/en.wikipedia.org\/wiki\/Transparency_and_targeting_of_political_advertising?utm_source=chatgpt.com\" target=\"_blank\" rel=\"noreferrer noopener\">Wikipedia<\/a>.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"702\" src=\"https:\/\/maso.hu\/wp-content\/uploads\/2025\/08\/cjeu_v1-12-1024x702.webp\" alt=\"\" class=\"wp-image-7427\" srcset=\"https:\/\/maso.hu\/wp-content\/uploads\/2025\/08\/cjeu_v1-12-1024x702.webp 1024w, https:\/\/maso.hu\/wp-content\/uploads\/2025\/08\/cjeu_v1-12-300x206.webp 300w, https:\/\/maso.hu\/wp-content\/uploads\/2025\/08\/cjeu_v1-12-768x527.webp 768w, https:\/\/maso.hu\/wp-content\/uploads\/2025\/08\/cjeu_v1-12.webp 1441w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Meta le\u00e1ll\u00e1s \u2013 mi\u00e9rt t\u00f6rt\u00e9nt?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">A Meta nyilatkozata szerint a TTPA \u00e1ltal t\u00e1masztott \u00faj k\u00f6vetelm\u00e9nyek <strong>\u201etarthatatlan m\u00e9rt\u00e9k\u0171 bonyolults\u00e1got \u00e9s jogi bizonytalans\u00e1got\u201d<\/strong> hoznak l\u00e9tre az EU\u2011ban m\u0171k\u00f6d\u0151 platformok \u00e9s hirdet\u0151k sz\u00e1m\u00e1ra. A c\u00e9g r\u00e1mutatott: mivel 2018 \u00f3ta m\u0171k\u00f6d\u0151, szigor\u00fa hiteles\u00edt\u00e9si \u00e9s \u00e1tl\u00e1that\u00f3s\u00e1gi eszk\u00f6z\u00f6ket alkalmaznak, de a TTPA t\u00falterjeszkedik ezeken, \u00e9s vesz\u00e9lyezteti a szem\u00e9lyre szabott hirdet\u00e9sek hat\u00e9konys\u00e1g\u00e1t. A Meta szerint a v\u00e1laszt\u00f3k \u00edgy <strong>kev\u00e9sb\u00e9 relev\u00e1ns hirdet\u00e9seket l\u00e1thatnak majd<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A d\u00f6nt\u00e9s lehet\u0151s\u00e9get adott arra, hogy a Meta elker\u00fclje a szab\u00e1lyoz\u00e1si kock\u00e1zatokat, amelyek ak\u00e1r <strong>a glob\u00e1lis \u00e9ves bev\u00e9tel 6\u202f%-\u00e1nak megfelel\u0151 b\u00edrs\u00e1ggal<\/strong> j\u00e1rhatnak.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">H\u00edrforr\u00e1sok meger\u0151s\u00edt\u00e9se a szakmai port\u00e1lok szerint<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Az <strong>AP News<\/strong> szerint a Meta \u201ele\u00e1ll\u00edtja az \u00f6sszes politikai, v\u00e1laszt\u00e1si \u00e9s t\u00e1rsadalmi k\u00e9rd\u00e9seket \u00e9rint\u0151 hirdet\u00e9st az EU-ban\u201d <a href=\"https:\/\/apnews.com\/article\/89efeac96723308d2a0469740d24d433?utm_source=chatgpt.com\" target=\"_blank\" rel=\"noreferrer noopener\">AP News<\/a>.<\/li>\n\n\n\n<li>A <strong>Reuters<\/strong> kiemeli, hogy a TTPA \u00e1tt\u00f6r\u00e9s\u00e9vel okt\u00f3berben l\u00e9p \u00e9letbe, \u00e9s a Meta l\u00e9p\u00e9se \u00f6sszhangban \u00e1ll m\u00e1s tech c\u00e9gek \u2013 mint a Google \u2013 hasonl\u00f3 d\u00f6nt\u00e9seivel <a href=\"https:\/\/www.reuters.com\/sustainability\/meta-halt-political-advertising-eu-october-blames-eu-rules-2025-07-25\/?utm_source=chatgpt.com\" target=\"_blank\" rel=\"noreferrer noopener\">Reuters<\/a>.<\/li>\n\n\n\n<li>A <strong>TechCrunch<\/strong> hangs\u00falyozza, hogy a TTPA \u201eimplement\u00e1lhatatlan\u201d k\u00f6vetelm\u00e9nyeket tartalmaz, \u00edgy a Meta \u00fagy d\u00f6nt\u00f6tt, egyszer\u0171s\u00edti helyzet\u00e9t a hirdet\u00e9sek teljes le\u00e1ll\u00edt\u00e1s\u00e1val <a href=\"https:\/\/techcrunch.com\/2025\/07\/25\/meta-to-stop-selling-political-ads-in-the-eu-from-october\/?utm_source=chatgpt.com\" target=\"_blank\" rel=\"noreferrer noopener\">TechCrunch<\/a>.<\/li>\n\n\n\n<li>Az <strong>Euronews<\/strong> r\u00e1vil\u00e1g\u00edt, hogy a rendelet c\u00e9lja az idegen beavatkoz\u00e1s \u00e9s dezinform\u00e1ci\u00f3 elleni fell\u00e9p\u00e9s, \u00e9s a Meta l\u00e9p\u00e9se az EU\u2011ban alkalmazand\u00f3 szab\u00e1lyokra reag\u00e1l <a href=\"https:\/\/www.euronews.com\/next\/2025\/07\/25\/meta-halts-political-advertising-in-the-eu-due-to-unworkable-rules?utm_source=chatgpt.com\" target=\"_blank\" rel=\"noreferrer noopener\">euronews<\/a>.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Mit jelent ez a val\u00f3s\u00e1gban?<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">Hirdet\u0151k sz\u00e1m\u00e1ra:<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Fizetett politikai el\u00e9r\u00e9s megsz\u0171n\u00e9se<\/strong>: P\u00e1rtok, civil csoportok \u00e9s kamp\u00e1nyok csak organikus form\u00e1ban \u00e9rhetnek el k\u00f6z\u00f6ns\u00e9get.<\/li>\n\n\n\n<li><strong>Kreat\u00edv v\u00e1lt\u00e1s sz\u00fcks\u00e9ges<\/strong>: Storytelling, k\u00f6z\u00f6ss\u00e9gi bevon\u00e1s, esem\u00e9nyek, h\u00edrlev\u00e9l \u00e9s influencer\u2011strat\u00e9gi\u00e1k ker\u00fclnek el\u0151t\u00e9rbe.<\/li>\n\n\n\n<li><strong>Kisebb szerepl\u0151k h\u00e1tr\u00e1nyba ker\u00fclnek<\/strong>, mivel nem lesz fizetett l\u00e1that\u00f3s\u00e1guk.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">V\u00e1laszt\u00f3k sz\u00e1m\u00e1ra:<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Kevesebb c\u00e9lzott t\u00e1j\u00e9koztat\u00e1s<\/strong>: A Meta platformjain kevesebb politikai hirdet\u00e9st fognak l\u00e1tni.<\/li>\n\n\n\n<li><strong>\u00c1tl\u00e1that\u00f3s\u00e1g paradoxona<\/strong>: B\u00e1r a TTPA c\u00e9lja az \u00e1tl\u00e1that\u00f3s\u00e1g, a Meta kivonul\u00e1sa miatt a v\u00e1laszt\u00f3k kevesebb politikai inform\u00e1ci\u00f3hoz juthatnak.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">R\u00e9gi\u00f3k \u00f6sszehasonl\u00edt\u00e1sa:<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>A d\u00f6nt\u00e9s <strong>csak EU-ra vonatkozik<\/strong>; m\u00e1s r\u00e9gi\u00f3kban tov\u00e1bbra is lehetnek politikai hirdet\u00e9sek megfelel\u0151 \u00e1tl\u00e1that\u00f3s\u00e1gi k\u00f6vetelm\u00e9nyekkel.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Magyarorsz\u00e1gi politikai hirdet\u00e9si k\u00f6lt\u00e9sek \u2013 K\u00f6vetkeztet\u00e9sek \u00e9s adatok<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">\u00d6sszegz\u00e9s: 2024\u20132025 id\u0151szak (Meta &amp; Google platformokon)<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>2024 j\u00faniusa \u00e9s 2025 m\u00e1rciusa k\u00f6z\u00f6tt<\/strong> a politikai hirdet\u00e9sekre elk\u00f6lt\u00f6tt \u00f6sszeg Magyarorsz\u00e1gon a Meta rendszer\u00e9ben <strong>1,3 milli\u00e1rd forint<\/strong> volt. Ebb\u0151l a <strong>Fidesz 1,1 milli\u00e1rdot<\/strong> k\u00f6lt\u00f6tt a korm\u00e1nyp\u00e1rt, az ellenz\u00e9k \u00f6sszesen 210 milli\u00f3t, m\u00edg a Tisza p\u00e1rt k\u00f6zel 28 milli\u00f3t ford\u00edtott politikai hirdet\u00e9sekre. <\/li>\n\n\n\n<li>Forr\u00e1s: <a href=\"https:\/\/lakmusz.hu\/2024\/07\/02\/a-kampanyhajraban-mar-abszolut-ertekben-is-nalunk-koltottek-a-legtobbet-online-politikai-hirdetesre-az-osszes-eu-s-orszag-kozul?utm_source=chatgpt.com\" target=\"_blank\" rel=\"noreferrer noopener\">Lakmusz<\/a><a href=\"https:\/\/index.hu\/belfold\/2025\/03\/28\/politikai-hirdetesek-politikai-reklam-megafon-magyar-peter-orban-viktor-facebook-meta\/?utm_source=chatgpt.com\" target=\"_blank\" rel=\"noreferrer noopener\"> \/ Index<\/a>.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Ez a k\u00f6lts\u00e9g a kamp\u00e1nyid\u0151szakokon k\u00edv\u00fcl is \u201eb\u00e9keid\u0151re\u201d jellemz\u0151, ami vil\u00e1gosan mutatja: m\u00e9g nyugalmi \u00e1llapotban is jelent\u0151s volt a hirdet\u00e9si jelenl\u00e9t.<\/li>\n\n\n\n<li>Forr\u00e1s: <a href=\"https:\/\/index.hu\/belfold\/2025\/03\/28\/politikai-hirdetesek-politikai-reklam-megafon-magyar-peter-orban-viktor-facebook-meta\/?utm_source=chatgpt.com\" target=\"_blank\" rel=\"noreferrer noopener\">Index<\/a>.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>A <strong>Lakmusz elemz\u00e9se<\/strong> szerint <strong>2024 elej\u00e9t\u0151l (janu\u00e1rt\u00f3l)<\/strong> sz\u00e1molva a magyarorsz\u00e1gi politikai hirdet\u0151k t\u00f6bb mint <strong>8,5 milli\u00f3 eur\u00f3t<\/strong> fizettek k\u00f6z\u00f6ss\u00e9gi m\u00e9di\u00e1s (Facebook) rekl\u00e1mok\u00e9rt, ami l\u00e9nyegesen magasabb volt lakoss\u00e1gar\u00e1nyosan az \u00f6sszes EU-tag\u00e1llam k\u00f6lt\u00e9s\u00e9hez k\u00e9pest. <\/li>\n\n\n\n<li>Forr\u00e1s: <a href=\"https:\/\/lakmusz.hu\/2024\/07\/02\/a-kampanyhajraban-mar-abszolut-ertekben-is-nalunk-koltottek-a-legtobbet-online-politikai-hirdetesre-az-osszes-eu-s-orszag-kozul?utm_source=chatgpt.com\" target=\"_blank\" rel=\"noopener\">Lakmusz<\/a><\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>A <strong>Political Capital \u2013 Lakmusz \u2013 M\u00e9rt\u00e9k<\/strong> konzorcium <strong>2024. janu\u00e1r 1 \u00e9s \u00e1prilis 6<\/strong> k\u00f6z\u00f6tti vizsg\u00e1lata alapj\u00e1n kider\u00fclt, hogy a korm\u00e1nyk\u00f6zeli szerepl\u0151k <strong>mintegy 1 milli\u00f3 eur\u00f3t<\/strong> k\u00f6lt\u00f6ttek a Meta \u00e9s Google platformjain, ami <strong>\u00f6tsz\u00f6r\u00f6se az \u00f6sszes ellenz\u00e9ki szerepl\u0151 k\u00f6lt\u00e9s\u00e9nek<\/strong>.<\/li>\n\n\n\n<li>Forr\u00e1s: <a href=\"https:\/\/politicalcapital.hu\/news.php?article_id=3364&amp;article_read=1&amp;utm_source=chatgpt.com\" target=\"_blank\" rel=\"noreferrer noopener\">Politikai T\u0151ke<\/a>.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>A <strong>HVG360<\/strong> riportja szerint a 90 napos peri\u00f3dusban t\u00f6bb mint <strong>2 milli\u00e1rd forint<\/strong> ment el politikai \u00fczenetek hirdet\u00e9s\u00e9re a Meta \u00e9s Google rendszer\u00e9ben; ezen bel\u00fcl <strong>1,7 milli\u00e1rd forintot<\/strong> k\u00f6lt\u00f6ttek a Fidesz, Megafon \u00e9s a C\u00d6F (korm\u00e1nyp\u00e1rt-csatolt szerepl\u0151k), m\u00edg az ellenz\u00e9k mind\u00f6ssze <strong>330 milli\u00f3 forintot<\/strong> k\u00f6lt\u00f6tt.<\/li>\n\n\n\n<li>Forr\u00e1s: <a href=\"https:\/\/www.klubradio.hu\/adasok\/omlenek-rank-online-a-politikai-hirdetesek-az-eu-s-szabalyozas-nem-segit-a-magyar-helyzeten-144533?utm_source=chatgpt.com\" target=\"_blank\" rel=\"noreferrer noopener\">Klubradio.hu<\/a>.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>2024 tavasz\u00e1n t\u00edz h\u00e9t alatt (Polar Certified jelent\u00e9s alapj\u00e1n) a Megafon m\u00e1r <strong>125 milli\u00f3 forintot<\/strong> k\u00f6lt\u00f6tt Facebook-hirdet\u00e9sekre, ami \u00f6nmag\u00e1ban is magasabb volt, mint n\u00e9gy ellenz\u00e9ki p\u00e1rt \u00f6sszes\u00edtett k\u00f6lt\u00e9se.<\/li>\n\n\n\n<li>Forr\u00e1s: <a href=\"https:\/\/pcblog.atlatszo.hu\/2024\/03\/14\/a-fidesz-majdnem-annyit-kolt-mint-az-ot-koveto-negy-ellenzeki-part-osszesen-a-megafon-pedig-meg-egy-nagysagrenddel-tobbet\/?utm_source=chatgpt.com\" target=\"_blank\" rel=\"noopener\">pcblog.atlatszo.hu.<\/a><\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>R\u00e9szletes kamp\u00e1ny-vizsg\u00e1lat szerint <strong>2024 tavasz\u2013EP v\u00e1laszt\u00e1si id\u0151szakban<\/strong> Fidesz \u00e9s k\u00f6zel\u00e1ll\u00f3 szerepl\u0151k <strong>5,4 milli\u00f3 eur\u00f3t<\/strong> k\u00f6lt\u00f6ttek politikai hirdet\u00e9sekre a Meta \u00e9s Google fel\u00fcletein, szemben az \u00f6sszes ellenz\u00e9ki szerepl\u0151 \u00f6sszesen <strong>1,4 milli\u00f3 eur\u00f3j\u00e1val<\/strong> \u2014 teh\u00e1t <strong>t\u00f6bb mint h\u00e1romszoros k\u00fcl\u00f6nbs\u00e9g<\/strong> \u00e1ll fenn.<\/li>\n\n\n\n<li>Forr\u00e1s: <a href=\"https:\/\/edmo.eu\/publications\/in-hungary-sponsored-disinformation-ran-rampant-during-the-campaign-for-eu-elections-and-platforms-made-good-money-out-of-it\/?utm_source=chatgpt.com\" target=\"_blank\" rel=\"noreferrer noopener\">edmo.eu<\/a>.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Mit jelent ez egy hirdet\u0151nek \u2013 k\u00fcl\u00f6n\u00f6sen keresked\u0151knek, c\u00e9geknek?<\/h3>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>\u00c1rverseny ter\u00fclet\u00e9n domin\u00e1ns hat\u00e1s:<\/strong> A politikai szerepl\u0151k extra nagy b\u00fcdzs\u00e9kkel vannak jelen a Meta\/Google hirdet\u00e9si piactereken \u2014 ez \u00e1rn\u00f6vel\u0151 t\u00e9nyez\u0151 lehet m\u00e1s (pl. kereskedelmi) hirdet\u0151k sz\u00e1m\u00e1ra is.<\/li>\n\n\n\n<li><strong>Kamp\u00e1nyid\u0151szakban hihetetlen\u00fcl magas aktivit\u00e1s:<\/strong> Pl. egy kereskedelmi kamp\u00e1ny hamis l\u00e1tszatot kelthet, ha p\u00e1rhuzamos politikai hirdet\u00e9sek domin\u00e1lj\u00e1k a fel\u00fcleteket \u2014 zajos alapon neh\u00e9z \u00e9rv\u00e9nyes\u00fclni.<\/li>\n\n\n\n<li><strong>Kiemelked\u0151 aszimmetria:<\/strong> A Fidesz-t\u00e1bor k\u00f6lt\u00e9sei t\u00f6bb sz\u00e1zmilli\u00f3s \/ milli\u00e1rdos nagys\u00e1grend\u0171ek, emiatt kis szerepl\u0151k\u00e9nt ak\u00e1r elnyomva, h\u00e1tt\u00e9rbe szor\u00edtva \u00e9rezheti mag\u00e1t a brand, aki nincs k\u00f6zvetlen politikai kapcsolatban.<\/li>\n\n\n\n<li><strong>Strat\u00e9giai rugalmass\u00e1g sz\u00fcks\u00e9ges:<\/strong> Keresked\u0151knek vagy nem-politikus szerepl\u0151knek sz\u00fcks\u00e9ges el\u0151re tervezni \u2013 alternat\u00edv fel\u00fcletek, organikus tartalomstrat\u00e9gia, k\u00f6z\u00f6ss\u00e9gi m\u00e9di\u00e1n k\u00edv\u00fcli csatorn\u00e1k (pl. h\u00edrlevelek, influencer!) ker\u00fclnek el\u0151t\u00e9rbe.<\/li>\n\n\n\n<li><strong>Lakoss\u00e1gar\u00e1nyosan kiugr\u00f3 k\u00f6lt\u00e9s:<\/strong> Az eur\u00f3pai \u00f6sszehasonl\u00edt\u00e1sban is kiemelt ar\u00e1ny\u00fa magyar k\u00f6lt\u00e9s (8,5 milli\u00f3 eur\u00f3 \u2013 lakoss\u00e1gra vet\u00edtve a legmagasabb) egy\u00e9rtelm\u0171 piaci inform\u00e1ci\u00f3: itt fut\u00f3k optimaliz\u00e1ltan jelenek csak meg \u2013 ellenkez\u0151 esetben \u201eel\u00faszott\u201d l\u00e1that\u00f3s\u00e1g.<\/li>\n<\/ol>\n\n\n\n<h3 class=\"wp-block-heading\">\u00d6sszegz\u0151 t\u00e1bl\u00e1zat<\/h3>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><thead><tr><th>Id\u0151szak \/ Forr\u00e1s<\/th><th>\u00d6sszeg \/ Megjegyz\u00e9s<\/th><\/tr><\/thead><tbody><tr><td>2024 j\u00fan. \u2013 2025 m\u00e1rc.<\/td><td>1,3 Mrd HUF politikai hirdet\u00e9sekre (Meta)<\/td><\/tr><tr><td>2024 eleje<\/td><td>8,5 M EUR politikai hirdet\u00e9s Facebookon (lakoss\u00e1gi cs\u00facsk\u00f6lt\u00e9s)<\/td><\/tr><tr><td>2024 jan.1 \u2013 \u00e1pr.6<\/td><td>Korm\u00e1nyoldali: ~1 M EUR; ellenz\u00e9k: ~0,2 M EUR<\/td><\/tr><tr><td>90 napos peri\u00f3dus<\/td><td>2 Mrd HUF r\u00e1ford\u00edt\u00e1s; 1,7 Mrd HUF korm\u00e1nyp\u00e1rti<\/td><\/tr><tr><td>2024 tavaszi kamp\u00e1ny<\/td><td>5,4 M EUR korm\u00e1ny; 1,4 M EUR ellenz\u00e9k<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\">Frequently Asked Questions and Answers<\/h3>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Mit tilt pontosan a Meta 2025 okt\u00f3bert\u0151l?<\/strong><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Minden politikai, v\u00e1laszt\u00e1si \u00e9s t\u00e1rsadalmi k\u00e9rd\u00e9shez kapcsol\u00f3d\u00f3 fizetett hirdet\u00e9st az EU-ban.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Lehet-e politikai tartalmat posztolni?<\/strong><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Igen, organikus (nem fizetett) bejegyz\u00e9s form\u00e1j\u00e1ban.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Mi\u00e9rt hozta ezt a d\u00f6nt\u00e9st a Meta?<\/strong><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">A TTPA rendelet bonyolults\u00e1ga \u00e9s jogi bizonytalans\u00e1gai miatt.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Csak az EU-ra vonatkozik a tilt\u00e1s?<\/strong><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Igen, m\u00e1s r\u00e9gi\u00f3kban tov\u00e1bbra is lehet politikai hirdet\u00e9seket futtatni.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Mit tehetnek a hirdet\u0151k helyette?<\/strong><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">\u00c9p\u00edtsenek organikus k\u00f6z\u00f6ss\u00e9get, haszn\u00e1ljanak e-mail marketinget, esem\u00e9nyeket, influencereket.<br><\/p>\n<\/div><!-- .vgblk-rw-wrapper -->","protected":false},"excerpt":{"rendered":"<p>A Meta 2025 okt\u00f3ber\u00e9t\u0151l megsz\u00fcnteti a politikai hirdet\u00e9seket az EU-ban. Tudd meg, mit jelent ez a hirdet\u0151knek \u00e9s a v\u00e1laszt\u00f3knak!<\/p>","protected":false},"author":3,"featured_media":7412,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[51,59],"tags":[],"class_list":["post-7411","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-blog","category-meta"],"_links":{"self":[{"href":"https:\/\/maso.hu\/en\/wp-json\/wp\/v2\/posts\/7411","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/maso.hu\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/maso.hu\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/maso.hu\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/maso.hu\/en\/wp-json\/wp\/v2\/comments?post=7411"}],"version-history":[{"count":0,"href":"https:\/\/maso.hu\/en\/wp-json\/wp\/v2\/posts\/7411\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/maso.hu\/en\/wp-json\/wp\/v2\/media\/7412"}],"wp:attachment":[{"href":"https:\/\/maso.hu\/en\/wp-json\/wp\/v2\/media?parent=7411"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/maso.hu\/en\/wp-json\/wp\/v2\/categories?post=7411"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/maso.hu\/en\/wp-json\/wp\/v2\/tags?post=7411"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}