{"id":6064,"date":"2025-07-28T08:00:39","date_gmt":"2025-07-28T06:00:39","guid":{"rendered":"https:\/\/maso.hu\/?p=6064"},"modified":"2025-07-28T08:00:39","modified_gmt":"2025-07-28T06:00:39","slug":"facebook-remarketing-erdeklodok-visszacsabitasa","status":"publish","type":"post","link":"https:\/\/maso.hu\/de\/facebook-remarketing-erdeklodok-visszacsabitasa\/","title":{"rendered":"Facebook remarketing: \u00edgy hozd vissza az \u00e9rdekl\u0151d\u0151idet"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"6064\" class=\"elementor elementor-6064\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c18384e e-flex e-con-boxed e-con e-parent\" data-id=\"c18384e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"vamtam-has-theme-widget-styles elementor-element elementor-element-b6f3fc9 elementor-widget elementor-widget-text-editor\" data-id=\"b6f3fc9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3 data-start=\"934\" data-end=\"987\">Mi az a Facebook remarketing, \u00e9s mi\u00e9rt fontos?<\/h3><p data-start=\"989\" data-end=\"1168\">A Facebook remarketing lehet\u0151v\u00e9 teszi, hogy \u00fajra el\u00e9rd azokat, akik m\u00e1r kapcsolatba l\u00e9ptek a m\u00e1rk\u00e1ddal (pl. megl\u00e1togatt\u00e1k a weboldalad, kos\u00e1rba tettek valamit, de nem v\u00e1s\u00e1roltak).<\/p><p data-start=\"1170\" data-end=\"1196\"><strong data-start=\"1170\" data-end=\"1196\">Mi\u00e9rt kulcsfontoss\u00e1g\u00fa?<\/strong><\/p><ul data-start=\"1197\" data-end=\"1374\"><li data-start=\"1197\" data-end=\"1238\"><p data-start=\"1199\" data-end=\"1238\">Az els\u0151 l\u00e1togat\u00f3k csak &lt;5%-a konvert\u00e1l.<\/p><\/li><li data-start=\"1239\" data-end=\"1307\"><p data-start=\"1241\" data-end=\"1307\">A visszat\u00e9r\u0151 l\u00e1togat\u00f3k konverzi\u00f3s ar\u00e1nya ak\u00e1r 3\u20135\u00d7 magasabb lehet.<\/p><\/li><li data-start=\"1308\" data-end=\"1374\"><p data-start=\"1310\" data-end=\"1374\">\u00c9p\u00edti a m\u00e1rk\u00e1t, \u00e9s cs\u00f6kkenti a hirdet\u00e9si k\u00f6lts\u00e9get hossz\u00fa t\u00e1von.<\/p><\/li><\/ul><h3 data-start=\"1381\" data-end=\"1445\">Hogyan m\u0171k\u00f6dik technikailag? \u2013 Facebook Pixel + esem\u00e9nyek<\/h3><ol data-start=\"1447\" data-end=\"1884\"><li data-start=\"1447\" data-end=\"1611\"><p data-start=\"1450\" data-end=\"1479\"><strong data-start=\"1450\" data-end=\"1479\">Facebook Pixel telep\u00edt\u00e9se<\/strong><\/p><ul data-start=\"1483\" data-end=\"1611\"><li data-start=\"1483\" data-end=\"1538\"><p data-start=\"1485\" data-end=\"1538\">K\u00f6telez\u0151 elem. Ez gy\u0171jti az adatokat a l\u00e1togat\u00f3idr\u00f3l.<\/p><\/li><li data-start=\"1542\" data-end=\"1611\"><p data-start=\"1544\" data-end=\"1611\">Ha WordPressed van, haszn\u00e1lhatod a Meta Pixel vagy GTM integr\u00e1ci\u00f3t.<\/p><\/li><\/ul><\/li><li data-start=\"1613\" data-end=\"1754\"><p data-start=\"1616\" data-end=\"1651\"><strong data-start=\"1616\" data-end=\"1651\">Konverzi\u00f3s esem\u00e9nyek be\u00e1ll\u00edt\u00e1sa<\/strong><\/p><ul data-start=\"1655\" data-end=\"1754\"><li data-start=\"1655\" data-end=\"1704\"><p data-start=\"1657\" data-end=\"1704\">P\u00e9ld\u00e1ul: page view, add to cart, lead, purchase<\/p><\/li><li data-start=\"1708\" data-end=\"1754\"><p data-start=\"1710\" data-end=\"1754\">Ezek alapj\u00e1n c\u00e9lk\u00f6z\u00f6ns\u00e9geket hozhatsz l\u00e9tre.<\/p><\/li><\/ul><\/li><li data-start=\"1756\" data-end=\"1884\"><p data-start=\"1759\" data-end=\"1800\"><strong data-start=\"1759\" data-end=\"1800\">Custom Audiences (Egy\u00e9ni c\u00e9lk\u00f6z\u00f6ns\u00e9g)<\/strong><\/p><ul data-start=\"1804\" data-end=\"1884\"><li data-start=\"1804\" data-end=\"1824\"><p data-start=\"1806\" data-end=\"1824\">Weboldal l\u00e1togat\u00f3k<\/p><\/li><li data-start=\"1828\" data-end=\"1843\"><p data-start=\"1830\" data-end=\"1843\">Kos\u00e1relhagy\u00f3k<\/p><\/li><li data-start=\"1847\" data-end=\"1884\"><p data-start=\"1849\" data-end=\"1884\">Kapcsolatfelv\u00e9teli oldalt l\u00e1togat\u00f3k<\/p><\/li><\/ul><\/li><\/ol><h3 data-start=\"1891\" data-end=\"1946\">Milyen remarketing kamp\u00e1nyokat \u00e9rdemes futtatni?<\/h3><div class=\"_tableContainer_80l1q_1\"><div class=\"_tableWrapper_80l1q_14 group flex w-fit flex-col-reverse\" tabindex=\"-1\"><table class=\"w-fit min-w-(--thread-content-width)\" data-start=\"1948\" data-end=\"2372\"><thead data-start=\"1948\" data-end=\"1971\"><tr data-start=\"1948\" data-end=\"1971\"><th data-start=\"1948\" data-end=\"1956\" data-col-size=\"sm\">T\u00edpus<\/th><th data-start=\"1956\" data-end=\"1962\" data-col-size=\"sm\">C\u00e9l<\/th><th data-start=\"1962\" data-end=\"1971\" data-col-size=\"md\">P\u00e9lda<\/th><\/tr><\/thead><tbody data-start=\"1995\" data-end=\"2372\"><tr data-start=\"1995\" data-end=\"2087\"><td data-start=\"1995\" data-end=\"2023\" data-col-size=\"sm\">Kos\u00e1relhagy\u00f3s remarketing<\/td><td data-col-size=\"sm\" data-start=\"2023\" data-end=\"2045\">V\u00e1s\u00e1rl\u00e1s \u00f6szt\u00f6nz\u00e9se<\/td><td data-col-size=\"md\" data-start=\"2045\" data-end=\"2087\">\u201eNe hagyd veszni, 10% kedvezm\u00e9ny v\u00e1r!\u201d<\/td><\/tr><tr data-start=\"2088\" data-end=\"2206\"><td data-start=\"2088\" data-end=\"2125\" data-col-size=\"sm\">Weboldal l\u00e1togat\u00f3k visszacs\u00e1b\u00edt\u00e1sa<\/td><td data-col-size=\"sm\" data-start=\"2125\" data-end=\"2152\">M\u00e1rkaismeret \u00e9s eduk\u00e1ci\u00f3<\/td><td data-col-size=\"md\" data-start=\"2152\" data-end=\"2206\">\u201eM\u00e9g mindig \u00e9rdekel? N\u00e9zd meg, mit friss\u00edtett\u00fcnk!\u201d<\/td><\/tr><tr data-start=\"2207\" data-end=\"2289\"><td data-start=\"2207\" data-end=\"2226\" data-col-size=\"sm\">Lead ut\u00e1nk\u00f6vet\u00e9s<\/td><td data-col-size=\"sm\" data-start=\"2226\" data-end=\"2248\">B2B eset\u00e9n relev\u00e1ns<\/td><td data-col-size=\"md\" data-start=\"2248\" data-end=\"2289\">\u201eT\u00f6ltsd le az esettanulm\u00e1nyunkat is!\u201d<\/td><\/tr><tr data-start=\"2290\" data-end=\"2372\"><td data-start=\"2290\" data-end=\"2311\" data-col-size=\"sm\">Vide\u00f3s remarketing<\/td><td data-col-size=\"sm\" data-start=\"2311\" data-end=\"2332\">Engagement n\u00f6vel\u00e9s<\/td><td data-col-size=\"md\" data-start=\"2332\" data-end=\"2372\">\u201eL\u00e1ttad m\u00e1r ezt az 1 perces tippet?\u201d<\/td><\/tr><\/tbody><\/table><div class=\"sticky end-(--thread-content-margin) h-0 self-end select-none\"><div class=\"absolute end-0 flex items-end\">\u00a0<\/div><\/div><\/div><\/div><h3 data-start=\"2379\" data-end=\"2429\">Tippek a j\u00f3l m\u0171k\u00f6d\u0151 Facebook remarketinghez<\/h3><ul data-start=\"2431\" data-end=\"2727\"><li data-start=\"2431\" data-end=\"2499\"><p data-start=\"2433\" data-end=\"2499\">\u2705 Tartsd frissen a c\u00e9lk\u00f6z\u00f6ns\u00e9get (pl. 7 napos, 14 napos, 30 napos)<\/p><\/li><li data-start=\"2500\" data-end=\"2556\"><p data-start=\"2502\" data-end=\"2556\">\u2705 Haszn\u00e1lj <strong data-start=\"2513\" data-end=\"2538\">dinamikus kreat\u00edvokat<\/strong>, ha webshopod van<\/p><\/li><li data-start=\"2557\" data-end=\"2641\"><p data-start=\"2559\" data-end=\"2641\">\u2705 \u00c9p\u00edts <strong data-start=\"2567\" data-end=\"2585\">funnel jelleg\u0171<\/strong> remarketing strukt\u00far\u00e1t (hideg \u2192 meleg \u2192 forr\u00f3 k\u00f6z\u00f6ns\u00e9g)<\/p><\/li><li data-start=\"2642\" data-end=\"2727\"><p data-start=\"2644\" data-end=\"2727\">\u2705 Tesztelj A\/B verzi\u00f3kat: m\u00e1s sz\u00f6veg \/ kreat\u00edv a kos\u00e1relhagy\u00f3nak \u00e9s a blogolvas\u00f3nak<\/p><\/li><\/ul><h3 data-start=\"2734\" data-end=\"2780\">Mire figyelj, hogy ne \u00e9gesd el a p\u00e9nzt?<\/h3><ul data-start=\"2782\" data-end=\"2972\"><li data-start=\"2782\" data-end=\"2832\"><p data-start=\"2784\" data-end=\"2832\">\ud83d\udeab Ne remarketelj \u00f6r\u00f6kk\u00e9 (kimer\u00edti a k\u00f6z\u00f6ns\u00e9get)<\/p><\/li><li data-start=\"2833\" data-end=\"2890\"><p data-start=\"2835\" data-end=\"2890\">\ud83d\udeab Ne haszn\u00e1lj ugyanazt az \u00fczenetet minden c\u00e9lcsoportra<\/p><\/li><li data-start=\"2891\" data-end=\"2972\"><p data-start=\"2893\" data-end=\"2972\">\ud83d\udeab Figyelj a frekvenci\u00e1ra: ha valaki 7\u00d7 l\u00e1tta m\u00e1r, val\u00f3sz\u00edn\u0171leg nem k\u00e9r bel\u0151led<\/p><\/li><\/ul><h3 data-start=\"115\" data-end=\"174\">Hogyan m\u00e9rd a remarketing kamp\u00e1nyaid teljes\u00edtm\u00e9ny\u00e9t?<\/h3><p data-start=\"176\" data-end=\"358\">A Facebook remarketing egyik legnagyobb el\u0151nye, hogy <strong data-start=\"229\" data-end=\"259\">m\u00e9rhet\u0151 \u00e9s optimaliz\u00e1lhat\u00f3<\/strong>. Nem el\u00e9g elind\u00edtani egy kamp\u00e1nyt \u2013 k\u00f6vetni is kell az eredm\u00e9nyeket. Ehhez a legfontosabb mutat\u00f3k:<\/p><ul data-start=\"360\" data-end=\"775\"><li data-start=\"360\" data-end=\"456\"><p data-start=\"362\" data-end=\"456\"><strong data-start=\"362\" data-end=\"392\">CTR ( \u00e1tkattint\u00e1si ar\u00e1ny):<\/strong> ha 1% alatt van, \u00e9rdemes \u00faj kreat\u00edvot vagy aj\u00e1nlatot tesztelni.<\/p><\/li><li data-start=\"457\" data-end=\"598\"><p data-start=\"459\" data-end=\"598\"><strong data-start=\"459\" data-end=\"480\">Konverzi\u00f3s ar\u00e1ny:<\/strong> min\u00e9l melegebb a c\u00e9lk\u00f6z\u00f6ns\u00e9g, ann\u00e1l magasabbnak kell lennie. Egy 30 napos kos\u00e1relhagy\u00f3 kamp\u00e1nyn\u00e1l ez lehet 10\u201315% is.<\/p><\/li><li data-start=\"599\" data-end=\"696\"><p data-start=\"601\" data-end=\"696\"><strong data-start=\"601\" data-end=\"616\">Frekvencia:<\/strong> ha valaki t\u00fal sokszor l\u00e1tja ugyanazt a hirdet\u00e9st (4\u00d7 f\u00f6l\u00f6tt), \u00e9rdemes cser\u00e9lni.<\/p><\/li><li data-start=\"697\" data-end=\"775\"><p data-start=\"699\" data-end=\"775\"><strong data-start=\"699\" data-end=\"708\"><span style=\"text-decoration: underline;\"><a href=\"https:\/\/maso.hu\/de\/2025\/07\/21\/roas-kalkulator\/\">ROAS<\/a><\/span>:<\/strong> Return on Ad Spend \u2013 mennyit hoz vissza 1 forint hirdet\u00e9si k\u00f6lt\u00e9s.<\/p><\/li><\/ul><p data-start=\"777\" data-end=\"968\">A <strong data-start=\"779\" data-end=\"803\">Facebook Ads Manager<\/strong> \u00e9s a <strong data-start=\"809\" data-end=\"831\">Google Analytics 4<\/strong> (GA4) \u00f6sszekapcsol\u00e1sa seg\u00edt pontosabban l\u00e1tni, hogy melyik kamp\u00e1ny hogyan teljes\u00edt, k\u00fcl\u00f6n\u00f6sen, ha t\u00f6bb remarketing r\u00e9teget is haszn\u00e1lsz.<\/p><h3 data-start=\"975\" data-end=\"1030\">Dinamikus remarketing: webshopok titkos fegyvere<\/h3><p data-start=\"1032\" data-end=\"1259\">Ha webshopot \u00fczemeltetsz, a <strong data-start=\"1060\" data-end=\"1085\">dinamikus remarketing<\/strong> az egyik leger\u0151sebb eszk\u00f6z\u00f6d. A Meta katal\u00f3gus seg\u00edts\u00e9g\u00e9vel automatikusan meg tudod jelen\u00edteni a l\u00e1togat\u00f3nak pontosan azt a term\u00e9ket, amit kor\u00e1bban n\u00e9zett vagy kos\u00e1rba tett.<\/p><p data-start=\"1261\" data-end=\"1291\">Ez a szem\u00e9lyre szabott \u00e9lm\u00e9ny:<\/p><ul data-start=\"1292\" data-end=\"1386\"><li data-start=\"1292\" data-end=\"1326\"><p data-start=\"1294\" data-end=\"1326\">N\u00f6veli a visszakattint\u00e1si es\u00e9lyt<\/p><\/li><li data-start=\"1327\" data-end=\"1353\"><p data-start=\"1329\" data-end=\"1353\">Cs\u00f6kkenti a d\u00f6nt\u00e9si id\u0151t<\/p><\/li><li data-start=\"1354\" data-end=\"1386\"><p data-start=\"1356\" data-end=\"1386\">Magasabb konverzi\u00f3t eredm\u00e9nyez<\/p><\/li><\/ul><p data-start=\"1388\" data-end=\"1618\">Ehhez sz\u00fcks\u00e9ged lesz egy term\u00e9kkatal\u00f3gus felt\u00f6lt\u00e9s\u00e9re, a Pixel \u201eViewContent\u201d \u00e9s \u201eAddToCart\u201d esem\u00e9nyek pontos be\u00e1ll\u00edt\u00e1s\u00e1ra, \u00e9s legal\u00e1bb 20 akt\u00edv term\u00e9kre.<br data-start=\"1541\" data-end=\"1544\" \/>B\u00f3nusz: ak\u00e1r kereszt\u00e9rt\u00e9kes\u00edt\u00e9st (upsell) is \u00e9p\u00edthetsz ezekre az adatokra.<\/p><p data-start=\"97\" data-end=\"482\"><strong>Ha komolyan veszed az \u00e9rdekl\u0151d\u0151k visszacs\u00e1b\u00edt\u00e1s\u00e1t,<\/strong> a Facebook remarketing kihagyhatatlan eszk\u00f6z. \u00c9rdemes egy \u00e1tgondolt strukt\u00far\u00e1val indulni, \u00e9s ak\u00e1r m\u00e1r egy egyszer\u0171 kos\u00e1relhagy\u00f3 kamp\u00e1ny is l\u00e1tv\u00e1nyos eredm\u00e9nyeket hozhat. Ha bizonytalan vagy, hogyan \u00e1ll\u00edtsd be j\u00f3l, k\u00e9rj t\u0151l\u00fcnk egy <a class=\"cursor-pointer\" href=\"https:\/\/maso.hu\/de\/hirdetesi-fiok-audit\/\" data-start=\"378\" data-end=\"423\"><span style=\"text-decoration: underline;\"><strong>ingyenes PPC auditot<\/strong><\/span><\/a>, ahol konkr\u00e9t javaslatokat kapsz a hirdet\u00e9seid jav\u00edt\u00e1s\u00e1ra.<\/p><p data-start=\"484\" data-end=\"899\">Tov\u00e1bbi r\u00e9szletek\u00e9rt a szolg\u00e1ltat\u00e1sainkr\u00f3l n\u00e9zd meg, hogyan dolgozunk a <a class=\"cursor-pointer\" href=\"https:\/\/maso.hu\/de\/ppc\/\" data-start=\"556\" data-end=\"603\"><span style=\"text-decoration: underline;\"><strong>PPC kamp\u00e1nykezel\u00e9s sor\u00e1n<\/strong><\/span><\/a>, vagy ha technikai seg\u00edts\u00e9g kellene, n\u00e9zd meg a <a href=\"https:\/\/www.facebook.com\/business\/help\/952192354843755\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline;\"><strong>Meta hivatalos Pixel \u00fatmutat\u00f3j\u00e1t.<\/strong><\/span><\/a> Aki pedig elmer\u00fclne a strat\u00e9gi\u00e1ban, annak aj\u00e1nlom a <a class=\"cursor-pointer\" href=\"https:\/\/blog.hubspot.com\/marketing\/facebook-remarketing\" target=\"_new\" rel=\"noopener\" data-start=\"796\" data-end=\"895\"><span style=\"text-decoration: underline;\"><strong>HubSpot Facebook remarketing<\/strong><\/span> \u00fatmutat\u00f3j\u00e1t<\/a> is.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>A l\u00e1togat\u00f3d ott volt, de nem v\u00e1s\u00e1rolt? A Facebook remarketing pont arra j\u00f3, hogy visszahozd \u00e9s v\u00e1s\u00e1rl\u00f3v\u00e1 alak\u00edtsd. Mutatjuk hogyan.<\/p>","protected":false},"author":3,"featured_media":6066,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[51,54,66],"tags":[100],"class_list":["post-6064","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-blog","category-facebook-hirdeteskezeles","category-social-media-marketing","tag-100"],"_links":{"self":[{"href":"https:\/\/maso.hu\/de\/wp-json\/wp\/v2\/posts\/6064","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/maso.hu\/de\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/maso.hu\/de\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/maso.hu\/de\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/maso.hu\/de\/wp-json\/wp\/v2\/comments?post=6064"}],"version-history":[{"count":0,"href":"https:\/\/maso.hu\/de\/wp-json\/wp\/v2\/posts\/6064\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/maso.hu\/de\/wp-json\/wp\/v2\/media\/6066"}],"wp:attachment":[{"href":"https:\/\/maso.hu\/de\/wp-json\/wp\/v2\/media?parent=6064"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/maso.hu\/de\/wp-json\/wp\/v2\/categories?post=6064"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/maso.hu\/de\/wp-json\/wp\/v2\/tags?post=6064"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}